Recently there have been few questions raised about the objective of Suning group at Inter by different media. Feng Tao, a Chinese sports marketing expert was today interviewed by Sohu.com, where he addressed the burning issue which has been circulating in Chinese business sector for a while now. :
“I know many people have serious concern about the necessity of the involvement of Chinese companies in different sectors of sports. But I can assure that buying a club at the time of turmoil just doesn’t come from the perspective of doing business. Buying a foreign team implies you need to know their culture as well. It isn’t a simple acquisition at any cost. You always need to think how you can easily be habituated with the local culture and accordingly you need to work on it. It is very important for the development of a club.”
Source: FCInternews.it
