Gong Daxing, the president of Inter’s partner SWM Motors spoke on the impact their business has had since becoming involved in the footballing world just over 20 years ago.

“We have been involved in the football world since 1997 and we are very reluctant to leave,” Daxing told Chinese news agency Xinhua.

“We sponsor the Chinese team Chongqing Dangdai Lifan and since 2017 we have also partnered Inter. Already 70% -80% of fans of the Chinese championship know our brand. While Chongqing increased our popularity, Inter has further increased our reputation.”