Marco Tronchetti Provera, the chief executive of one of Inter’s long standing sponsors Pirelli has revealed that Inter’s Champions League qualification will mean the tyre manufacturer’s sponsorship will be upgraded.
Inter secured their place in European football’s top club competition for next season with a dramatic 3-2 victory over Lazio at the Stadio Olimpico in Rome on Sunday night in the final game of the 2017/18 Serie A season. It is the first time since the 2011/12 season that Inter will feature in the Champions League.
“Sponsorship has more value in a European context. For someone who is a passionate Interista it brings me great satisfaction and it is so good to see all those who have committed themselves achieve this goal. The contract is linked to the results so there will be a further upgrade.”
Pirelli have been one of the Nerazzurri’s main sponsors since 1995, the year Massimo Moratti assumed presidency of the club.
