Inter’s owners Suning continue to secure more and more sponsorships that will benefit the Nerazzurri in the long run.
The Chinese owners have found new sponsors in the Kweichow Moutai distilleries group from China and an official announcement is expected to be made very shortly from Inter/Suning to confirm the new partnership.
Kweichow Moutai rank 213th in American business and finance magazine Forbes’ value list with a value of around $142 billion. As of April 2017, Kweichow Moutai are the world’s most valuable company in the alcohol industry when they surpassed British company Diageo.
Quite what the new sponsorship will do for Inter is as yet unknown aside from the fact that it will obviously bring in money and thus boost the revenue streams of the club. Other sponsorship’s signed by Suning for Inter’s benefit have seen many Inter branded products hit the shelves such as home appliances among many other things.