€100 million. This is revenue that Inter have procured from sponsorship deals in China thanks to the work of owners Suning. An important number, as the Italian press states today

“These deals have been achieved thanks to the will of Jindong Zhang to promote the black-and-blue colours around the world,” write Corriere dello Sport, “but also thanks to the ability of Inter management at Corso Vittorio Emanuele, who have done things well and exploited the opportunities of the market.

“So after the €85 million put into the budget for the 2016/2017 season, the turnover from China during the last season that closed on June 30th rose by a little more than €10 million, thus touching the €100 million mark.”

So, between sponsors and TV-rights, revenues should reach €290 million, representing a net increase on the €267.6 million from last year. And the goal for 2018/2019 is to go even further.

“This will be one of the topics discussed in the meetings scheduled during the days in Nanjing that will involve all the Inter top executives.”

Milan-based newspaper La Gazzetta dello Sport, meanwhile, have spoken about a new partnership with Credit Agricole that will bring in just under €2 million per season.

“It is the latest of a series of agreements reached by the club; agreements managed directly by the Italian offices. In Asia, however, Inter follow a different policy, where they are entrusted to two marketing agencies: Beijing Yixinshijie and Imedia.

“They take care of total management of the brand, receiving €52 million in exchange, and the agencies are carrying out co-branding activities that associate the name Inter with other brands.

“This will be the situation until Inter is strong enough to seek first-hand partners in Asia, something that has already happened in Italy. But in China some more patience is needed, but the path is there.”