A recent study published by KPMG Football, the leader in analysis of sports marketing, revealed the corporate values of all clubs in Serie A. The evaluation process was determined by each club’s championships which would estimate the economic value that it would take for a company to take over:
The results were sensible;
Juventus stands in first with a 983M Euro valuation- Clearly, they stand out from all the others. At second place is Milan with a 545M Euro valuation, while Inter are valued at 399M Euros. The Nerazzurri are slightly ahead of Napoli and Roma, with a respective 394M and 358M estimation. At fifth place, Lazio, are evaluated at 233M Euros and Fiorentina are last in the circle of the seven “modern sisters”, with a value of 156M Euros.
Source: KPMG Football
