The 12:30 derby was just the start of Serie A adjusting to the Asian market Reuters report. The Wanda Group who manage the Asian TV rights would like to increase their international revenue by 50% to 300 million and China alone would like to contribute 80 million per season to that. It is something Serie A would welcome as they aim to increase their revenue to similar levels of the Premier League’s 700 million deal.
Source: FCInterNews.it
