Inter’s Chief Communications Officer, Robert Faulkner spoke to SPONSOR about the recently launched Inter Media house and how Inter are making efforts to improve their social and digital media activities:
What changes have been made compared to the activities that were done before?
“Basically we treat content production differently. We have our own TV, which takes care of all the production. On Social Media we share text, images and videos without interruption. We rely on our productions. These are then used on our channels, on social platforms and on our television channel. In this way we open up new possibilities for our sponsors and partners.”
“Inter works with agencies that produce diversified content and wants to use Inter Media House to reproduce interactive content on digital channels, also using augmented and virtual reality. After almost three months, the Inter registered on Facebook a growth from about 6.3 million followers to more than 7. In the first two months of the year the situation has improved again with more than 8 million followers. Also on Twitter and Instagram, Inter has earned 250,000 new supporters since the summer. The team played well in the first part of the season, which of course helps a football club in digital growth. We not only notice an increase in those who follow us, but also in the engagement” Faulkner continued.
In conclusion Faulkner stated that “We are sure we can recognize through the production of the right content in the correct form and the distribution of this content on the right platforms what and where it works best. From this data the process will be analyzed, it will start again and continue to improve. We definitely develop ourselves as a club for sports entertainment. In the end it is a sport and what happens on the field… the most important things, the things that give us the best content. More and more clubs are channeling into the path of a sports entertainment platform.”