Inter Reach Agreement With Beverly To Sell Branded Products In China

Inter Reach Agreement With Beverly To Sell Branded Products In China
December 29, 2019 10:30
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Inter have reached an agreement with Beverly to sell officially branded products in China, according to a report from Italian media outlet FcInterNews.

The report details how Beverly have become a Regional Partner of FC Internazionale Milano China, selling officially branded products both offline and on Suning.com.

Beverly are an international brand of high ended household appliances created jointly by Chinese company the Midea Group and the famous European Research Institute for technological design Moss.

The Nerazzurri have been looking to further expand into the Asian market, hoping to increase their fan base across the world and compete with Juventus in the numbers of international fans. Inter’s owners, the Suning group, are one of the largest non-state-owned enterprises in the country, with annual revenues of around $79 billion.

Chinese businessman Steven Zhang, who is the son of Suning founder and chairman Zhang Jindong, has been the president of the Nerazzurri since 2018.

By Apollo Heyes

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