Inter is one of the most successful and iconic football teams, not only in Italy but around the globe. And, as an outfit which has achieved legendary status internationally, it makes sense that the club can attract a raft of sponsorship deals, which are worth millions of euros in terms of revenue.
We mentioned above how iconic Inter Milan are on the world footballing stage, but is there anything more recognisable than their blue and black striped home shirt with Pirelli emblazoned across the centre?
The Italian tire manufacturer and the club have enjoyed a twenty-five-year relationship. Still, the €12 million a year deal will end after the current campaign, with the club looking to secure a new, long-term and more financially beneficial partnership.
At the time of writing, it’s thought that Inter is looking to Asia at present in the hunt for a new front-of-shirt sponsorship agreement. Evergrande, one of the largest real estate companies hailing out of China, and Korean giants Samsung, are two topped for the shortlist.
However, the Serie A outfit may look west, with it only a matter of time before North American brands such as gaming operator PartyCasino become viable options. The casino is owned by GVC Holdings, which already owns several gaming entities that have sponsor deals with clubs in Europe.
Before the start of the 2020/21 campaign, the club renewed their current relationship with Suning, who sponsor their training kit. The deal, which will now stay in place for a further two years, is worth €16 million per annum, which is €4 million more a year than Pirelli bring to the table as principal sponsors. Suning is, of course, a company which involves Zhang Jindong, who is the majority shareholder of Inter.
The time is now for them to maximise their revenue streams through sponsorships, as they look to compete with the likes of Juventus. The Serie A champions have a deal with Jeep which rakes in over €40 million a year.
Therefore, they decided to become one of a handful of teams in Serie A offering companies the opportunity to become sleeve sponsors on home and away shirts.
Atlanta, Bologna, Fiorentina, Spal and Turin already have sleeve sponsor deals in place. And the Italian giants could follow suit by allowing Sydney-based FX services provider IC Markets to attach the company logo to the left sleeve of their current home and away strips.
The deal, which rumours suggest will run for three seasons, will be worth €4.5 million for the first year, €4.8 million in the second and it will end at €5 million in the final year twelve months.
Therefore, considering bonus payments will accrue, Inter will have a deal worth a total of over €15 million on their hands. Or, should that be, sleeves?
Inter Milan finished second in Serie A last season, a point behind Juventus, and they should go well again this term. If they can rake in more revenue through sponsorship and partnership deals, it will allow them to operate more freely in the transfer market.
It will give them a chance of being the team to wrestle the Serie A title back from Andrea Pirlo’s side who have won it nine times in a row.