Inter will change both their club name and logo in March, according to an Italian media report today.
Gazzetta dello Sport, via their online edition, claim that the Nerazzurri will cease to be known as Football Club Internazionale Milano and will simply become Inter Milano, while the new logo will be focused around the letters ‘I’ and ‘M’.
Work on the rebranding process has been going on for several months, prior to the developments of recent weeks which have seen owners Suning reportedly enter talks with numerous prospective new investors.
Whether Suning stay or BC Partners take charge, Inter are nonetheless about to begin a new era of their history.
Inter will present a more stylish logo in a bid to exploit the potential of their brand, especially at a time of low liquidity for the club.
The Nerazzurri are planning to create a more minimalised brand, similar to Juventus, who launched a new logo in 2017.
The report says Inter will be moving away from being simply just a football team and as they look to become a global media company.
The coming months look set to be an intense few months for Inter amid the ongoing speculation regarding a potential sale of the club, while they are also expected to change their main shirt sponsor from Pirelli to Evergrande.
