Inter Never Considered Changing Name From FC Internazionale Milano As Part Of Rebrand, Italian Media Assure

Inter Never Considered Changing Name From FC Internazionale Milano As Part Of Rebrand, Italian Media Assure
January 19, 2021 15:15
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Inter never considered changing the club’s official name from FC Internazionale Milano as part of their upcoming rebrand, an Italian media report explained today.

As per Gazzetta dello Sport’s print edition, the Nerazzurri are expected to ditch their current logo, which they have used since 2014, in favour of a more simple and modern logo using just the letters ‘I’ and ‘M’.

The club will become known as Inter Milano as part of the rebrand that aims to redraw the club’s boundaries, which will no longer be limited just to football but also include entertainment.

This is merely a marketing strategy, however, and does not impact the company name of Football Club Internazionale Milano in any way, described by Gazzetta’s report as ‘sacred’.

The Inter Milano name is said to be a way of connecting with a modern and vital city and is a nod to Inter Milan, the name given to Inter in most English-speaking countries.

Inter cannot focus entirely on their new marketing strategy at present, though, with considerable movement at club level regarding the potential sale from Suning to BC Partners.

EQT, Arctos Sports Partners and Ares are all interested in taking a look at Inter’s accounts ahead of possible investment, but at this moment the British private equity group have an exclusive right to carry out due diligence of Inter’s accounts.

The report concludes that current minority shareholders LionRock Capital may soon leave Inter as part of the reshuffle.

 

 

 

By Cammy Anderson
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