Inter’s Chief Marketing Officer Luca Danovaro has emphasised the club’s foray into social media and claimed it is an important source of revenue.
The Nerazzurri have been building a presence across a wide range of social media platforms, as well as eSports, and Danovaro revealed the ambitions of his team in an interview in today’s newspaper edition of Corriere della Sera.
Explaining the growth of Inter’s engagement online, the CMO also suggested that the current coronavirus pandemic made it essential for the Nerazzurri to reach out to fans on social media, whilst also providing a crucial income source.
“Lockdown accelerated our efforts, but we were already looking to find new digital platforms that went beyond our traditional methods of engaging with fans,” Danovaro claimed.
“The best content involves matches and the players and digital content provides an immediate impact on the club’s coffers.”
Danovaro also spoke of Inter’s trailblazing efforts across social media as they looked to improve fan experiences online.
“We were the first team in Europe to have a TikTok account, whilst we are always exploring new possibilities, such as with our Telegram account has a bot to respond to fans.”
Inter already enjoy a wide following on more traditional social media platforms, with the club’s official Twitter account recording 2.2 million followers around the world, in addition to 27m followers on their official Facebook page.
