In 2021, brand ambassadors really do make or break the success of brands to sell or promote their merchandise, services and even the values and philosophies they might have about things like conscious fashion or healthy lifestyles.

Brand ambassadors and in some cases known as influencers, are some of the most instrumental figures in this regard.

However, there is a huge difference between unknown influencers and established global football superstars. Typically, regular social media influencers have to build a following based on a number of things including their personality, talents, wit and more.

Footballers already have these and more. Soccer or football, depending on which side of the world you are from, has a cult following similar to that of religion.

People often get seriously invested in, influenced and continually inspired by football clubs, national teams and individual players.

This is why soccer is one of the best categories to get people to have as brand ambassadors especially for sports gear and fitness gadgets.

Brands like Nike, Adidas, Puma, etc., have mastered this approach and we see their gear worn by sports people on TV all the time.

Upcoming sports brands like those listed on Offermate.us could take a leaf from these big brands’ pages and benefit from sports stars’ influence on fans.

We took the liberty to select a few soccer players and no one can deny that the following three players have what it takes to turn their reach into profit for brands like Offermate.

1. Alexis Sanchez

This Chilean player has over 11 million followers on Instagram and if you have a look at his feed, you can see that they have a personal and professional quality to them.

As a globally renowned player who is also quite active on social media, brands have the opportunity to gain access to over 10 million people from all over the world and from all sorts of backgrounds.

2. Romelu Lukaku

In addition to his social media following, what makes Lukaku a brilliant choice for brand ambassadorship are his interests in things other than his love for football.

His social media presence shows that Lukaku values fashion, fast cars, fitness gear, gaming and music. For a player with such diverse interests, it is easy to have him sincerely connect with people who love football and/or share in his multiple interests.

3. Lautaro Martinez

Another great way to gauge if a player would make a good brand ambassador would be to see how much media buzz they get.

While Lukaku knocks Martinez out the park with the amount of press he gets, Martinez is a younger player who will undeniably have a bigger social media presence over time and he is also currently being pursued by big clubs such as Barcelona, which goes to show that he is definitely a player to back.

Increasingly, brands have come to recognise that a huge part of making profit involves engaging in creative 21st-century tech-driven advertising and marketing tactics such as enlisting famous players to be brand ambassadors. Perhaps you can try it with your business too.