Inter’s new logo that was released during the 2020/21 season has been a resounding success across the globe, according to a report in the Italian print media today.

As has been reported in today’s edition of Tuttosport, the new logo has achieved everything that the Suning group hoped it might when they launched it.

The new logo was a very simplified version of the old one, with the letters I, for Internazionale and M, for Milano, much more distinctive than they were before. This was followed by the social media campaign that had the hashtag I M Scudetto once Inter wrapped up their first Serie A title in 11 years.

The campaign had a wide-reaching effect, becoming very popular in countries such as China. The Suning Group have been eager to make Inter a more marketable and widely recognised brand, and the new logo and I M Scudetto campaign were a big part of that.