Luca Rossi, President of Intelligent Devices Group at Lenovo, has spoken about the benefits which Inter will see, and have already seen, from their partnership with the technology company.
In a statement released on the company’s official site, Rossi offers an explanation for why the Nerazzurri are partnering with the technology company.
He outlines how the partnership is more significant that the visible sponsorship, which sees the company’s logo adorning the back of the Nerazzurri matchday shirt as a means of increasing their exposure and brand awareness.
More than this, Rossi explains how the partnership will also alter the operations at the club, with Lenovo’s technological services improving the quality of the use of smart technology within the club.
The benefits of this are many, but one key aspect which he highlights is the capacity of the club to better engage with fans through the use of digital engagement, which can help the club move forward.
“Since first coming together, our technology partnership with FC Internazionale Milano has delivered real tangible improvements in performance. More than a sponsorship, this is a meeting of winning mentalities dedicated to continued success both on and off the pitch.”
“Focused on a bold vision to enable smarter technology for all, we’re eager to continue strengthening our partnership to make real advances in digitally transforming Inter into a club of the future for its next generation of fans and wider community.”