The Far-Reaching Influence Of The Euros On Entertainment & Media

The Far-Reaching Influence Of The Euros On Entertainment & Media
July 20, 2021 15:25
( )

Every time there is a major tournament, the legacy extends well beyond the competition itself as football fans all over the world are impacted by exposure to the international game.

Even if your country is not doing well or not even taken part, you may find yourself drawn to the action as you follow the exploits of players from your club side.

If your country is excelling, then you will probably get swept up in the emotion of it all as the tournament reaches the crucial stages.

Inter’s Euro 2020 Presence

After winning the Serie A title for the first time in over 10 years, most Inter fans will now be cheering on Italy. But many will also be keeping an eye on how their top players are getting on at the Euros – when they are not checking up on the latest transfer rumours that is.

A total of eight Nerazzurri players were called up for Euro 2020 squads with just Alessandro Bastoni and Nicolò Barella featuring for Italy.

The other six were Stefan De Vrij (Netherlands), Milan Skriniar (Slovakia), Marcelo Brozovic (Croatia), Ivan Perisic (Croatia), Christian Eriksen (Denmark) and Romelu Lukaku (Belgium).

Some have fared better than others on the field, while the whole football world was united in support for Nerazzurri midfielder Christian Eriksen after his health scare.

Only two Italian teams could boast more involvement at the Euros than Inter with Juventus having 12 representatives at the tournament and Atalanta having nine.

In total, 71 Serie A players from 16 different teams were included in Euro 2020 squads with a further four selected from Serie B.

A Tournament Like No Other

This edition of the Euros has been like no other. With games held in 11 countries spread across the continent, it has felt like a real celebration of football and a fitting occasion to mark the 60th anniversary of the event.

The relative success of the format has raised the question as to whether future editions of the tournament could be hosted in a similar way.

The biggest issue is that some teams may have an enjoyed an advantage by playing at home or by travelling shorter distances, but these are details that could be worked on if the format is ever used again. Overall, the response has been positive.

Cultural Impact of the Tournament

The infectious nature of big tournament football has a wide impact on the entertainment world with the gaming and wagering industries especially enjoying increased interest in their products and services.

Sweden may have suffered an early exit from the showpiece competition but the country is still a big fan when it comes to online gaming with a Euros or general football influence.

Visitors to their online casino platforms and video slots sites are more inclined to seek out football-related games during major tournaments.

Topical games such as Euro Reels, hosted at sites like the well-known 888casino are particularly popular with fans looking for a football-themed slot experience.

Beyond the world of online casino gaming, the Euros will also give a massive boost to the wagering industry as more everyday fans engage in betting on the tournament.

Many fans only gamble on showpiece events. For example, in the UK, the Grand National horse race attracts a huge number of wagers from people who do not usually bet.

This is also true for events such as Wimbledon as well as the World Cup and the Euros. They are even more likely to engage in wagering if their team or favourite player is doing well in the competition.

Even those fans who do not bet at all might get involved via a work sweepstake or a fantasy league game during a big tournament.

Dust Off the Console for Euro 2020 Fun

As well as an increased interest in slot games on casino sites, traditional video console games are also hugely popular during tournaments.

Sales of games such as FIFA enjoy a boost as fans look to emulate the success or failures of their favourite teams by taking on their friends and families in their own competitions.

But it’s not just regular gamers who play football games during these tournaments. All over Europe, consoles that may not have seen the light of day for months or years are dusted off and fired up so friends and families can get stuck into some football action.

For the real enthusiasts, the 2020 edition of the Pro Evolution Soccer game known as eFootball PES 2020 includes a UEFA Euro 2020 tournament mode (via content update) featuring all 55 UEFA national teams plus the official trophy and match ball.

Wembley Stadium and Saint Petersburg Stadium have also been added to the game this year, with a total of five of the 11 official venues included.

Football Media

As well as turning to football-themed games, fans also spend more time engaging with football media. Magazines that have Euro specials often enjoy sales boosts and football social media accounts will look to make the most of increased traffic by promoting competitions, conversations and engagement around the games.

It is also a great time for football media outlets to look back on past events and make the most of the football nostalgia craze that invariably accompanies major events.

For national TV networks and advertisers, the big games attract huge audiences boosting revenues for broadcasters. Italy have been one of the most impressive teams at this year’s tournament and fans have been really engaged with their progress.

The country’s public service broadcaster RAI reported huge audiences for their group stage games with viewing figures in excess of 13 million. In Germany, ZDF reported average viewing figures of 22.6 million viewers for their national team’s games – a 67.4% audience share, while the BBC also reported figures of more than 20 million for England’s round-of-16 win over Germany, according to Deadline.

The European Championship is a spectacle that lights up the summer for all football fans and the influence of the tournament reaches so much further than most people imagine – and we only have to wait three years for the next one.

By Editorial Staff

Photo – Lautaro Martinez’s Partner Shares Family Photo After Inter Contract Renewal: “Always Beside You”

October 30, 2021 02:30
( )

Lautaro Martinez’s partner has shared a photo of the pair holding their baby in the Inter headquarters after the striker signed his new contract at…

Inter Could Move For Sassuolo’s Giacomo Raspadori In January If Alexis Sanchez Leaves, Italian Media Report

October 30, 2021 00:30
( )

Inter could attempt to sign Giacomo Raspadori from Sassuolo in January if they can offload Alexis Sanchez to another team, according to a report in…

Inter Midfielder Roberto Gagliardini: “Winning The Scudetto Is Among My Best Ever Moments”

October 29, 2021 23:59
( )

Inter midfielder Roberto Gagliardini has spoken of the pride that winning the Scudetto with Inter gave him last season, according to a report in the…

Juventus Coach Max Allegri On Scudetto Race: “I Think Inter Are Still Favourites”

October 29, 2021 23:30
( )

Juventus boss Max Allegri has labelled Inter as the favourites to lift the Serie A title this season despite being third in the table so…

Inter Will Not Be Able To Take Fans To The FC Sheriff Match, Italian Media Report

October 29, 2021 23:00
( )

Inter fans will not be able to travel to Moldova to support their team in the Champions League match against FC Sheriff next week, according…

Inter & AC Milan Agree To Meet Regulations Regarding New San Siro Project, Italian Media Report

October 29, 2021 22:30
( )

Inter and AC Milan have reached an agreement with the Municipality of Milan to not overstep the mark when it comes to the new San…



to our newsletter