Every time there is a major tournament, the legacy extends well beyond the competition itself as football fans all over the world are impacted by exposure to the international game.
Even if your country is not doing well or not even taken part, you may find yourself drawn to the action as you follow the exploits of players from your club side.
If your country is excelling, then you will probably get swept up in the emotion of it all as the tournament reaches the crucial stages.
Inter’s Euro 2020 Presence
After winning the Serie A title for the first time in over 10 years, most Inter fans will now be cheering on Italy. But many will also be keeping an eye on how their top players are getting on at the Euros – when they are not checking up on the latest transfer rumours that is.
A total of eight Nerazzurri players were called up for Euro 2020 squads with just Alessandro Bastoni and Nicolò Barella featuring for Italy.
The other six were Stefan De Vrij (Netherlands), Milan Skriniar (Slovakia), Marcelo Brozovic (Croatia), Ivan Perisic (Croatia), Christian Eriksen (Denmark) and Romelu Lukaku (Belgium).
Some have fared better than others on the field, while the whole football world was united in support for Nerazzurri midfielder Christian Eriksen after his health scare.
— R.Lukaku Bolingoli9 (@RomeluLukaku9) June 28, 2021
Only two Italian teams could boast more involvement at the Euros than Inter with Juventus having 12 representatives at the tournament and Atalanta having nine.
In total, 71 Serie A players from 16 different teams were included in Euro 2020 squads with a further four selected from Serie B.
A Tournament Like No Other
This edition of the Euros has been like no other. With games held in 11 countries spread across the continent, it has felt like a real celebration of football and a fitting occasion to mark the 60th anniversary of the event.
The relative success of the format has raised the question as to whether future editions of the tournament could be hosted in a similar way.
The biggest issue is that some teams may have an enjoyed an advantage by playing at home or by travelling shorter distances, but these are details that could be worked on if the format is ever used again. Overall, the response has been positive.
Cultural Impact of the Tournament
The infectious nature of big tournament football has a wide impact on the entertainment world with the gaming and wagering industries especially enjoying increased interest in their products and services.
Sweden may have suffered an early exit from the showpiece competition but the country is still a big fan when it comes to online gaming with a Euros or general football influence.
Visitors to their online casino platforms and video slots sites are more inclined to seek out football-related games during major tournaments.
Topical games such as Euro Reels, hosted at sites like the well-known 888casino are particularly popular with fans looking for a football-themed slot experience.
Beyond the world of online casino gaming, the Euros will also give a massive boost to the wagering industry as more everyday fans engage in betting on the tournament.
Many fans only gamble on showpiece events. For example, in the UK, the Grand National horse race attracts a huge number of wagers from people who do not usually bet.
This is also true for events such as Wimbledon as well as the World Cup and the Euros. They are even more likely to engage in wagering if their team or favourite player is doing well in the competition.
Even those fans who do not bet at all might get involved via a work sweepstake or a fantasy league game during a big tournament.
Dust Off the Console for Euro 2020 Fun
As well as an increased interest in slot games on casino sites, traditional video console games are also hugely popular during tournaments.
Sales of games such as FIFA enjoy a boost as fans look to emulate the success or failures of their favourite teams by taking on their friends and families in their own competitions.
But it’s not just regular gamers who play football games during these tournaments. All over Europe, consoles that may not have seen the light of day for months or years are dusted off and fired up so friends and families can get stuck into some football action.
For the real enthusiasts, the 2020 edition of the Pro Evolution Soccer game known as eFootball PES 2020 includes a UEFA Euro 2020 tournament mode (via content update) featuring all 55 UEFA national teams plus the official trophy and match ball.
Wembley Stadium and Saint Petersburg Stadium have also been added to the game this year, with a total of five of the 11 official venues included.
As well as turning to football-themed games, fans also spend more time engaging with football media. Magazines that have Euro specials often enjoy sales boosts and football social media accounts will look to make the most of increased traffic by promoting competitions, conversations and engagement around the games.
It is also a great time for football media outlets to look back on past events and make the most of the football nostalgia craze that invariably accompanies major events.
For national TV networks and advertisers, the big games attract huge audiences boosting revenues for broadcasters. Italy have been one of the most impressive teams at this year’s tournament and fans have been really engaged with their progress.
The country’s public service broadcaster RAI reported huge audiences for their group stage games with viewing figures in excess of 13 million. In Germany, ZDF reported average viewing figures of 22.6 million viewers for their national team’s games – a 67.4% audience share, while the BBC also reported figures of more than 20 million for England’s round-of-16 win over Germany, according to Deadline.
A staggering 20.6 million of you watched @England’s victory on @BBCOne last night (you’re staying home, you’re staying home). Plus 3.6 million on iplayer and BBC website, and lordy knows how many at pubs etc.. it’s growing!
— Gary Lineker (@GaryLineker) June 30, 2021
The European Championship is a spectacle that lights up the summer for all football fans and the influence of the tournament reaches so much further than most people imagine – and we only have to wait three years for the next one.