Inter To Earn €29M/Year In Total From Shirt Sponsorship, Italian Media Detail

Inter To Earn €29M/Year In Total From Shirt Sponsorship, Italian Media Detail
August 30, 2021 12:45
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Inter are set to earn a total of €29 million from shirt sponsorships this season, between the amounts collected from, Lenovo, and soon-to-be-announced sleeve sponsors DigitalBits.

This according to today’s print edition of Turin-based newspaper Tuttosport, who detail that the Nerazzurri have come close to reaching the €30-35 million which they targeted from shirt sponsors for the season.

Technology company DigitalBits are expected to be formally announced as the new sleeve sponsor when the Nerazzurri unveil their third kit for the 2021-22 season.

They will join new front sponsor and back sponsor Lenovo in having their logos appear on the Nerazzurri’s matchday kits for this season.

The Nerazzurri had ended their 26-year partnership with Pirelli this summer in search of a more lucrative partner going forward, with €30-35 million the amount sought, and between the €20 million brought in from, the €4 million from Lenovo, and now the €5 million from DigitalBits they will come close to this amount.

By Toni Weeler

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