Italian Media Detail 35% Drop In Revenues From TV Rights & Sponsorships At Inter In 2021

Italian Media Detail 35% Drop In Revenues From TV Rights & Sponsorships At Inter In 2021
March 1, 2022 17:00
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Inter’s revenues from television rights and sponsorship fell by a total of 35% in their 2021 accounts compared to those from 2020.

This according to Italian football finance news outlet Calcio e Finanza, who report that the Nerazzurri did however experience an increase in the value of shirt sponsorships.

Adjusted television revenues dropped from €202.266 million to €130.2 million from the period ending in December 2020 to that ending in December 2021.

Meanwhile, revenues from sponsorships dropped from €52.2 million to €30 million during the period, in particular due to a sharp decline in the amount taken in from regional sponsorship partners.

Global/EU sponsorship revenues still amounted to €6.3 million during last year’s accounts, but regional agreements fell from being worth €18 million to being worth just €4.6 million.

The value of the Nerazzurri’s shirt sponsorships increased significantly during the year, however, thanks to partnerships with Zytara and DigitalBits, seeing the club go from earning €5.2 million to taking in €12.3 million for the shirt.

By Toni Weeler

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