The CMO of online betting company LeoVegas feels that the new sponsorship deal with Inter is one with a lot of potential.
Speaking to his company’s official site, via FCInterNews, LeoVegas CMO Niklas Lindahl noted that the company had already started to see the potential in being the sponsor of the Nerazzurri’s training kit during the team’s training retreat in Malta in December.
LeoVegas has been confirmed as Inter’s new training kit sponsor on a full-time basis, having agreed a partnership until the end of the 2024-25 season.
The company’s logo had already been seen on the Nerazzurri’s training kit, namely whilst the team were in Malta for their training retreat during the winter break for the World Cup.
Lindahl feels that this was enough to convince his company to agree a permanent sponsorship deal to put their logo on the Nerazzurri’s training kits.
“Our story with Inter began last year when our Italian infotainment platform LeoVegas.news partnered with the iconic club in the fall,” he noted.
“From day one, we recognized the potential of this partnership.”
“This was evident during Inter’s winter training camp in Malta in early December, when we got confirmation of our predictions while temporary training kit partners, which resulted in a huge surge in interest in our brand,” Lindahl noted.
“In the last two months we’ve collaborated very effectively with Inter,” the CMO went on.
“Both parties saw the potential and were eager to take the partnership to the next level,” he explained, “to become official training and warm-up kit partners.”
“The combination of our great brands with Inter’s huge global fanbase of 508 million people offers huge potential for boosting our visibility in sports..”
Lindahl closed that “I’m thrilled about this fantastic opportunity – we’ve scored big time!”
