Inter Milan’s sponsorship revenues are up for the 2022-23 season.
This according to Italian news outlet Gazzetta.it, who note that the notable exception to this growth in terms of commercial partnerships is the relatively paltry earnings from Paramount+.
In recent seasons, Inter have increasingly looked to grow revenues from commercial deals.
This has meant far more than just the most high-profile main shirt sponsorship.
Whilst Inter have already gone through three different main shirt sponsors in the wake of the end of their long-term partnership with Pirelli, there have also been a number of other deals.
And, between the 2021-22 and 2022-23, the earnings actually increased a total of €11 million.
Inter Sponsorship Revenues Jump In 2022-23 – Despite DigitalBits Debacle & Paramount+ Deal
The big story for Inter in the 2022-23 season in terms of sponsorships was the issues with DigitalBits.
The cryptocurrency company had an agreement to be the Nerazzurri’s main shirt sponsor for the campaign.
However, financial issues meant that DigitalBits did not end up paying any of the amount that they owed.
Inter salvaged the situation partially by agreeing a partnership with Paramount+.
The Nerazzurri managed to agree the deal in the wake of reaching the Champions League final.
But that was still only worth €11 million. This pales in comparison to the €45 million that Juventus brought in from Jeep, and the €30 million that Fly Emirates paid AC Milan.
There is of course the caveat that Inter only had the streaming service as a sponsor for two matches.
But in more positive news, Inter’s total commercial media revenues were up to €71 million. This was €18 million in total up from 2021-22.
This was the result of new deals with companies like Konami and LeoVegas.
Then, there is also Inter’s new deal with kit supplier Nike. That is valid until 2031.
Inter earned €12.5 million from that deal last season. But it will increase to €22.25 million per season starting this campaign.
