Inter Milan will unveil a logo promoting the upcoming film “Transformers One” during their Serie A match against Udinese this weekend.
This according to today’s print edition of Milan-based newspaper Gazzetta dello Sport, via FCInterNews.
This season, Inter’s main shirt sponsor is US-based streaming service Paramount+.
The streaming service has had their logo on the front of the Nerazzurri’s shirt since the end of last season.
Inter had agreed a short-term deal with Paramount+ for the final two matches of last campaign.
One of these was the Champions League final against Manchester City.
The Nerazzurri had agreed this short-term deal due to the fact that their partnership with cryptocurrency company DigitalBits had thoroughly collapsed during the course of the season.
And in the summer, Inter extended their partnership with Paramount+
The parties signed a new two-year contract to keep the streaming service’s logo on the front of Inter’s matchday shirts.
Inter To Unveil Transformers Logo On Front Of Shirts In Udinese Clash
So far this season, the partnership between Inter and Paramount+ has been relatively standard.
The US-based company’s logo has appeared on the front of Inter’s shirts in Serie A and Champions League matches.
This logo has been the same from match to match.
But on Saturday against Udinese, things will look a bit different.
The Gazzetta report that Inter’s matchday shirt this weekend will feature the recognizable logo of the “Transformers” franchise.
This will be in promotion of the upcoming film “Transformers One.”
The Transformers logo appears to be a one-time feature on Inter’s shirt.
However, it is possible that this could hint at future logos of this kind appearing on the front of the Nerazzurri’s shirt.
There are echoes of La Liga giants Atletico Madrid’s 2003-04 partnership with Columbia Pictures.
That sponsorship deal saw the Colchoneros change the logo on their shirt from week to week, in order to promote Columbia-produced films such as “Spider Man” and “Bad Boys II.”
Meanwhile, another of La Liga’s biggest teams, Barcelona, currently have a similar partnership with Spotify.
The streaming giant sponsors the Blaugranas, and frequently the Catalan team’s matchday shirts feature logos of prominent music artists whose work is featured on Spotify.