A report in the Italian press explains the reasons why Betsson decided to ally themselves with Inter Milan ahead of their expected agreement.
The Nerazzurri have been searching the market for a new main shirt sponsor. Their contract with Paramount+ will expire at the end of the season.
As we reported last week, Inter have chosen Betsson, with their final accord edging ever closer.
Earlier reports had suggested Qatar Airways as a potential new partner for the Serie A giants. However, Betsson have apparently splashed the competition out of the water.
The Swedish gambling company has reportedly offered the Nerazzurri 30 million euros per season for the next five years.
In today’s edition, Tuttosport (via FcInterNews) reveals why Betsson identified the Beneamata as the right commercial partners.
Inter have been establishing themselves as one of the strongest clubs in Europe.
Simone Inzaghi’s men are on the right track towards lifting the Scudetto title. They will also participate in the UEFA Champions League and 2025 FIFA Club World Cup next season.
These are all viable reasons that explain why Betsson are looking to ally themselves with Inter. They would have the chance to market themselves on the biggest European and international stages.
Yesterday, Betsson announced the launch of their new platform in Italy.
Entering the Italian market could be an additional sign suggesting that an agreement with the Nerazzurri is edging closer.
Why Betsson Chose Inter Milan As Their Commercial Partners In Italy
But it remains to be seen if the regulations will allow Inter to display Betsson’s name and logo on their shirt.
This would only be possible if the government would scrap the Dignity Decree which prevents the advertisement for betting companies.
Otherwise, the two parties would have to agree on displaying an alternative name.
