Inter Milan are in the top ten most valuable football brands in the world.
This according to Brand Finance, who put the Nerazzurri at ninth on their list. They also name Juventus as having dropped from ninth to twelfth in the list.
Inter have done a lot of work on growing their global brand in recent years.
A lot of this simply owes to the success of the team on the pitch.
The Nerazzurri have reached the Champions League final in the season before last. This saw them play in the most high profile club match in the world.
Moreover, the fact that Inter gave a good account of themselves in that match – even despite losing – certainly helped their reputation.
Inter also won the Serie A title last season.
The fact that the Nerazzurri were able to march to the Scudetto in fairly dominant fashion – putting the second star on their shirts in the process – continued to give the team and the club prestige.
Inter have a number of high profile players in their ranks.
For example, Nerazzurri captain Lautaro Martinez won the Copa America with Argentina.
This was the third major tournament in a row that Martinez has won with the Albiceleste. The 26-year-old also finished the Copa as the tournament’s top scorer. including scoring in the final.
Inter Milan In Top Ten Most Valuable Football Brands – Juventus Fall To Twelfth
All of this means that Inter are now the ninth most valuable football brand in the world, according to Brand Finance.
That means that the Nerazzurri are now the Italian club with the most valuable brand.
Notable, Inter’s Serie A rivals Juventus fall out of the top ten.
The Bianconeri had been ninth. But now they are twelfth.
This owes to some less-than-stellar results for Juventus over the last few years, following nearly a decade of dominance in the Italian game.
