Inter president Steven Zhang has shared his delight for Inter’s involvement in the launch of the the new WeChat channel for the city of Milan, “YESMILANO_official – 探索米兰”, which was presented today in Shanghai at the Bellagio Hotel, a hotel which Suning own.

“Inter and Suning are proud to be partners with the city of Milan and to have hosted this event. Suning’s role is to offer opportunities to Italian brands that plan to break into the Chinese market. We are certain that our relationship with the city will continue to grow going forward,” he is quoted as saying by the official club website.

Inter’s chief marketing officer Luca Danovaro was also present at the launch and added: “Inter are one of the most important brands in Milan and represent the city all over the world by being in contact with millions of fans, particularly in China. We are honoured to provide our support to the launch of the WeChat channel for the city of Milan.”