Inter’s brand is worth €495 million after a big increase in value of 35% over the past year, and this makes their brand the second most valuable among Serie A teams.

This according to today’s print edition of Italian business newspaper Il Sole 24 Ore, who report that the Nerazzurri are behind only Juventus in terms of brand value among Italian teams.

The Bianconeri’s brand is valued at €705 million, a 25% increase from last year, meaning that they are still by some distance the club with the most valuable brand in Serie A, whilst Inter’s city rivals and current Italian champions AC Milan’s brand is worth €269 million.

In the US market, the Rossoneri’s brand is the most valuable and the Nerazzurri’s is the second-most valuable, whilst in the Chinese market the two Milan clubs are third and fourth respectively behind the likes of Real Madrid and Barcelona, as Europe’s elite look to expand their market.