A naming rights package for the San Siro could be worth up to €25 million according to former Inter director Dan Chard.

“In Italy the phenomenon of naming rights will sooner or later spread. to enhance the awareness of the brand first and foremost thanks to the visibility provided by the broadcasting of TV and digital events, as well as helping branded loyalty to historic customers with new dedicated services and to capture new ones. It is a platform suitable for communicating to the target market but also to stakeholders and business users by leveraging passionate passions such as football and music,” Chard, who is now Senior director For Global Partnership Of AEG Europe, said on television earlier today on the topic of naming rights in Italian football.

Reigning Serie A champions Juventus agreed a naming rights package worth €75 million when constructing their current stadium which is now known as the Allianz Arena.