The designers of Inter’s new fourth kit have revealed their inspirations behind their approach, with a nod to the Nerazzurri’s past as well as a look towards the future.
Inter announced a brand new kit to coincide with the launch of the club’s new crest earlier this month, and the responsibility of coming up with the new shirt was handed to Milanese graphic designers Dee Mo and Moab.
Mixing the various colours of traditional Inter home and away kits, the design has stood out and was influence by the Nerazzurri in the 80s and 90s, whilst adding a modern twist.
“It was like having a blank canvas, a creative space that you can’t have on other shirts,” Moab claimed in an interview with Inter TV, as reported by FCInter1908.it.
“The vertical sponsor is a throwback to [Gianluca] Pagliuca, the reference to the 80s, whilst the many colours represent the 90s. It is a very innovative shirt but very Inter. Past and future coming together.”
With Inter pushing a new ‘I M’ campaign to promote the new badge, Dee Mo revealed that the city of Milan had been a big influence on their approach, whilst they also sought to incorporate every aspect of Inter.
“These graphic references bring us back to the Milanese designs of the 1980s. We used a building on which we saw IM, referring to the new architecture appearing in the city,” he stated.
“We have included some images of the top players, whilst also highlighting the women’s team. It was a very interesting job. It is the first shirt to have the new logo.”
