In a few days’ time, San Siro Store – Official Merchandising opens to the public. The megastore will allow the San Siro to compete with the best arenas from around the world, thanks to its unique, first rate facilities. These include two pitchside viewing areas, allowing visitors to look out onto the playing surface, different scented areas and lighting which changes based on the event.

The new store is located beneath the first tier Blue section and has been built in a few short weeks by M-I Stadio, the company that will run it. The store will sell Inter and AC Milan products (mainly featuring Nike and adidas merchandise, the two clubs’ respective kit sponsors), and will be the first place to feature products from the new Milano San Siro line.

The store was devised to be used on several different occasions: Inter and AC Milan matches and on other days in which the stadium is open, even non match days. There are three different set ups to welcome a diverse clientele, ranging from supporters to tourists and locals, to one of the most iconic stadiums on the planet.