Presented in the Infiniti center in Milan Yesterday night, the new partnership between Internazionale Milano and Infiniti for the on going season.
The presentation saw many many stars of the team, alongside Mr. De Boer. The Dutchman was along with: Medel, Carrizo, Handanovic, Palacio and Santon. All of the attenders were gifted with cars from the Asian car manufacturer from the Italian CEO of the company: Mr. Fassina.
“We are talking about an amazing brand, in which we are sharing the same value” said De Boer, then Palacio added: “We are commuting a lot from the city, even to go to the training ground, so it’s important to travel in comfort”.
Giorgio Brambilla, the Sales and Partnership Manager of the Nerazzurri had his say on the deal: “We are very happy that Infiniti took with enthusiasm out project. It’s the first ever partnership for them in the football industry, so we are proud they’ve chosen us above all. We are at the first year of a marriage we hope might last for many.
Source: inter.it
Both Volvo and infinity are prestigious cars
Nice, they have some good cars. I think it’s more popular in US right now, you don’t hear that brand that often in Europe.
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Infiniti is luxury model line of Nissan in US, they might just go buy different names in some other countries. I think it’s a Skyline in Japan though.
So is this partnership in stead of the one we had with Volvo?
yes
When Tohir first entered Inter the deal with Volvo had just expired, so the club did transfer new players from the Airport to the medical and the training grounds in a Mercedes E-class. Then this summer we actually saw them transfering players in the new Volvo XC90, even though there we’re no new deal with Volvo. So either a purchase of the car by some director in Inter or the team/business itself, or simply a 1 year lease (probably the same possibilty goes for the Merc). There simply were no sponsorhip deal with a car brand since Tohir came to Inter, until now. The deal with Infinity is just a couple of weeks old, the same goes with Zte.
is it means more money coming in…?
Japanese money trumps swedish
Well I am not sure if it’s a better deal or not, but Volvo are doing fine now with their new models. The previous owner Ford did not want to invest, Volvo got the chance to develop and manufacture great new models with the money from their new owners which is a Chinese car company called Geely. That is why I personally think it’s a shame that Volvo and Inter did not continue the previous sponsorhip. As it would had been a great solution for both Inter (Suning) and Volvo brand to get visibility in China.
I doubt that… they already paid providing us with 20-30 cars on (probably) 2-3 yrs contract…