Zeng Gang, the vice president of Suning Sports Media spoke at the Sina Financial Awards 2017 on the derby and the viewership in China, “The game was on at 02:45am in China, we had views similar to that of the Champions League final.”
Gang also discussed how Suning have went about acquiring television rights, “We thought about acquiring various rights because the PPTV brand had needed a strong redefinition, and we understand that sport, football in particular, is big among fans. We now have the rights of the five big European leagues.”
Source: FCInterNews.it
I still think Serie A needs to adjust the playing time to suit viewers in Asia because it’s where all the money comes from. Just look how EPL once mediocre league to Serie A now on top once they changed the settings. If Serie A needs drastic change to compete with other leagues, this is one. But by far Serie A has always been on par, but these days figures and viewers ratings are what determine if the league is top or not. Just my take. FORZA INTER!