Erick Thohir returns to find allies in China. Although this time there is no Inter involved, but for the Asian Games 2018 scheduled in Jakarta. The Nerazzurri president has managed to find three new sponsors coming from China in the form of Biau Bang, a company that produces car care accessories, Beautiful Tomorrow (home decoration) and New Energy (water heating panels) .
Thohir said, “China is a huge sports market, not just for events but also for the products it produces, so if I find Chinese companies interested in sponsoring next year’s Asian Games so that they can expand their market , I can only be enthusiastic, adding onto this I can say that there are other Chinese companies who are interested in sponsorship. I am very excited about the idea of promoting Asian Games, also to bring fans and tourists to Indonesia.” According to Thohir, the sponsorships will bring a sum of $ 12.1 million to the organizers committee. But beyond the monetary value, these sponsorship could also bring 20-30 thousand people to Indonesia from China in the form of tourists.”