While Inter’s players continue their work on the pitch in the hope of securing qualification for next season’s Champions League club owners Suning are continuing their work off it, with the aim of expanding the Nerazzurri’s brand as much as possible around the world.
Following last week’s announcement that they had secured a commercial partnership with domestic appliance company Beko, Inter communicated on Wednesday morning that they have now reached a similar agreement with Blackfish Technology, an Internet finance platform who like Suning are based in Nanjing.
“Inter Milan have reached a cooperation agreement with Blackfish Technology”, the club said in a statement on their official Weibo profile, “who have become the official partner of Inter Milan Football Club China.
“Despite being a century-old club with 110 long years of history, Inter Milan still values innovation and vitality and actively embraces Internet companies. This cooperation will see the two sides work together on a series of activities for the Inter fans, with the aim of creating a better service experience for them that provides more surprises and benefits.”