Inter continues to sign on to partnership deals in order to grow the club’s brand both inside Itally as well as internationally.
The club released a statement announcing that RDS Radio will become the Nerazzurri’s offial radio stating that: “Sport and entertainment are at the heart of the new partnership that will see Inter and RDS actively collaborate at many points of the season. The agreement offers the chance to generate more opportunities from both a commercial and communication perspective while also engaging an ever-increasing and passionate fanbase.”
Sales and Partnership Management Director Giorgio Brambilla explained: “This is a partnership that we consider to be important and strategic. It’s capable of enhancing the domestic and international dimensions of both brands. Together with RDS, we’ll organise a large number of entertainment events, starting with every home Inter fixture.”
RDS radio’s General Manager Massimiliano Montefusco filled in: “The Stadio Meazza is returning to being a prestigious stage for us after the pre-show events for great Italian artists such as Vasco Rossi, Jovanotti, Negramaro and RDS will play a key role in exciting moments alongside Inter matches. The Sport & Entertainment format from RDS is for those who love to go to the stadium with passion and also enjoy the moments before kick-off, be it at the village or by the pitch.”
