Suning Looking To Double Inter’s Shirt Sponsorship Earnings By Swapping Pirelli For Hisense, Italian Media Reports

Suning Looking To Double Inter’s Shirt Sponsorship Earnings By Swapping Pirelli For Hisense, Italian Media Reports
October 3, 2020 14:20
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Inter’s owners, the Suning group, are hoping to close out a deal for a new shirt sponsor worth around €25-30 million, according to a report from today’s paper edition of the Turin based newspaper Tuttosport.

The report details how the Nerazzurri owners wanted to close out a deal with Chinese company Hisense yesterday, regarding a strategic collaboration that would include the Milanese club.

Inter are looking for a new main shirt sponsor that will pay around €25-30 million, bringing their sponsor revenues more in line with other top European clubs.

Inter’s historic shirt sponsor Pirelli, who have been the main sponsor since 1995, pay around €10-15 million per season, depending on the goals reached by the club that season.

The Zhang family would like to double these figures, helping the club make heavier investments in the transfer window. Increasing the value of sponsorships also helps when managing Financial Fair Play, allowing the club to spend more.

By Apollo Heyes
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