Inter’s owners Suning want Inter to become a self sustainable club according to a report in today’s print edition of Italian daily newspaper Tuttosport.

Inter recorded a loss of close to €100 million as part of the 2019/20 financial year which is much lower than the losses some clubs made with AC Milan and Roma losing €195 million and €204 million.

At the end of July, Inter had to resort to another €75 million bond loan to help deal with a significant growth in terms of the club’s debt and the repercussions of this became clear when Inter management explained to Antonio Conte at Villa Bellini that incoming signings would only occur after exits.

It was therefore impossible for Inter to give Conte the player he craved, N’Golo Kante, and it will continue on like this.

The report goes on to explain that Suning’s strategy for the club aims to generate different sources of revenue as well as greater probability.

The strategy involves constructing Inter as a global brand, the exploitation of new media and the adoption of an international commercial plan.

Suning selling Inter branded products in their stores in China is part of this new approach as is seeking a new main shirt sponsor who will pay the club an annual sum in the region of €30 million.