Inter Paid Five Times Less By Kit Maker Nike Than Juventus With Adidas, Report Highlights

Inter Paid Five Times Less By Kit Maker Nike Than Juventus With Adidas, Report Highlights
March 5, 2021 20:30
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Inter are at a huge disadvantage to Juventus when it comes to revenue from their kit makers, a report in the Italian media revealed today.

As per Gazzetta dello Sport’s print edition, the Nerazzurri are paid just €10 million annually by Nike, who have made Inter’s kits since 1998.

They are third in Serie A’s power rankings for payment from kit makers, behind even AC Milan who get €1 million more from Puma.

Juventus earn a staggering €51 million from Adidas, meanwhile, thanks mostly to the huge commercial pulling power brought by Cristiano Ronaldo.

Elsewhere in Serie A, Napoli earn €8 million a year from Kappa while a Bologna, Lazio, Sampdoria, Udinese and Hellas Verona all earn around €2 million from Italian manufacturer Macron.

Atalanta earn slightly more with them, pocketing €2.5 million annually from their deal with Joma.

In a time where money is at a premium for all Serie A clubs, alternative revenue streams such as these can be critical to ensuring their long-term financial viability.

By Cammy Anderson
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