Inter are at a huge disadvantage to Juventus when it comes to revenue from their kit makers, a report in the Italian media revealed today.
As per Gazzetta dello Sport’s print edition, the Nerazzurri are paid just €10 million annually by Nike, who have made Inter’s kits since 1998.
They are third in Serie A’s power rankings for payment from kit makers, behind even AC Milan who get €1 million more from Puma.
Juventus earn a staggering €51 million from Adidas, meanwhile, thanks mostly to the huge commercial pulling power brought by Cristiano Ronaldo.
Elsewhere in Serie A, Napoli earn €8 million a year from Kappa while a Bologna, Lazio, Sampdoria, Udinese and Hellas Verona all earn around €2 million from Italian manufacturer Macron.
Atalanta earn slightly more with them, pocketing €2.5 million annually from their deal with Joma.
In a time where money is at a premium for all Serie A clubs, alternative revenue streams such as these can be critical to ensuring their long-term financial viability.
