Suning Could Ask Samsung To Become Inter’s New Shirt Sponsor, Italian Media Suggest

Samsung is among the contenders to replace Pirelli as Inter’s main shirt sponsor, according to a report in the Italian media today.

Tuttosport’s print edition highlighted that the Nerazzurri’s owners Suning yesterday announced a collaboration with Samsung on their social media profiles.

The parties met primarily to ‘reinforce their co-operation’ in a bid to ensure the continued growth of both business, the report explained.

However, it cannot be excluded that Suning would sound out the South Korean electronics company over the possibility of becoming Inter’s new shirt sponsor.

Elsewhere, the Turin-based paper provided an update on Suning’s hunt for new investment at Inter, explaining that LionRock Capital had a key role to play in negotiations.

The Hong Kong-based fund are active in the United States with a depositary bank in Silicon Valley Bank, a creditor which has financed countless start-up companies in the last 30 years.

TS suggested that Silicon Valley Bank could help LionRock somehow to soften the Chinese government’s block on exporting capital overseas, which has prevented Suning from injecting money into Inter lately.