Inter Winning Serie A Title Would Help Nerazzurri Attract Better Sponsors, Italian Media Explain

Inter Winning Serie A Title Would Help Nerazzurri Attract Better Sponsors, Italian Media Explain
April 8, 2021 16:00
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Inter’s likely Serie A title success would bring economic advantages as well as those on the pitch, as explained by a report in the Italian media today.

Gazzetta dello Sport’s print edition said the Nerazzurri’s directors would have ‘an extra card to play’ in the hunt for new sponsorship deals if they secured the Scudetto.

Inter are on the hunt for a main shirt sponsor to replace Pirelli, whose 26-year deal expires at the end of this season.

It remains ‘a pity’, though, that the club can’t cash in fully on the enthusiasm created among supporters by their incredible form, with San Siro still empty because of the COVID-19 pandemic.

As far as immediate financial gains are concerned, the Milan-based paper explained that Inter would only stand to gain around €9 million by becoming Serie A champions.

Serie A’s winners only gain about €3 million more than the team finishing in second in terms of prize money, with Inter picking up €17.2 million compared to €20.4 million for Juventus last season.

Inter would increase their revenue from UEFA’s market pool by €2.5 million, meanwhile, with Italy’s champions receiving €10 million in comparison to €7.5 million for the runners-up.

The Nerazzurri would also get around €4.4 million from their participation in the Supercoppa Italiana; €1 million for each finalist plus €3.4 million from Saudi Arabia.

By Will Beckman

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