Inter Can Replace Socios.Com In One Year’s Time If Another Sponsor Offers More Cash, Italian Media Detail

Inter Can Replace Socios.Com In One Year’s Time If Another Sponsor Offers More Cash, Italian Media Detail
July 22, 2021 16:00
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SempreInter.com

Inter would be allowed to change their shirt sponsor from Socios.com at the end of next season should a more lucrative offer come along.

This according to today’s print edition of Rome-based newspaper Corriere dello Sport, who report that the agreement between the Nerazzurri and the blockchain company specifies that while there is an option to extend the deal by a further three years at the end of next season, there is no obligation to exercise it.

Socios.com were announced yesterday as the replacement for Pirelli as the main shirt sponsor at Inter, ending the 26-year-old partnership with the Italian tyre manufacturer.

The partnership is worth €20 million per season to the Nerazzurri, which in addition to the €5 million earned from Lenovo’s sponsorship of the back of the shirt and an as-yet-unnamed sleeve sponsor, takes the total amount to €30 million per season.

This amount is around what the Nerazzurri had been aiming for as they looked to bring in revenue from a sponsorship deal as part of their plan to meet financial targets in the summer.

However, should they find a partner who will offer a larger amount, they are free to agree a deal at the end of the season, at which point they will still remain partners with Socios.com, but with lower financial amounts and without the blockchain company’s logo appearing on the front of the matchday shirt.

By Toni Weeler

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