Inter will announce a new sponsorship deal with blockchain network Digitalbits soon.
As reported by Italian media outlet FcInterNews earlier today, the Nerazzurri will announce the new sponsorship following the presentation of their new third shirt, which was recently leaked.
The Digitalbits logo will be visible on the club’s sleeve and it will earn Inter over €3 million, a significant amount for a sleeve sponsor deal.
Digitalbits are already active in the world of football sponsorship, being the main sponsor of fellow Italian side Roma.
Inter’s shirt sponsors now have a theme of cryptocurrency, with the main shirt sponsor Socios replacing long-time shirt sponsors Pirelli.
The Nerazzurri are looking to generate revenue in multiple ways as they work to recover their financial situation, which has been massively complicated by the Covid-19 pandemic.
Despite the losses of Antonio Conte, Romelu Lukaku and Achraf Hakimi, the squad still look very strong under coach Simone Inzaghi and have a chance of defending their Scudetto this season.