Inter has officially announced a new partnership with one of Asia’s leading sports and entertainment industry brands, according to a report in the Italian media.
As has been reported by FCInter1908, Inter’s new Asian regional partner is a company called AYX which specialises in online gambling and has developed rapidly over the past few years.
The brand is heavily committed to making the users experience safer and more reliable, and that is how the company has grown.
This move further represents Inter’s desire to significantly increase the amount of revenue they are generating off the pitch in order to offset the effects of the coronavirus pandemic and the general financial issues that Suning are facing in China.
The shirt sponsorship deal with Socios was a big deal for the club as it meant they will be earning much more money from their shirt sponsor than they were before with Pirelli.
