DigitalBits To Replace Socios.Com As Inter’s Main Shirt Sponsor From Next Season In Deal Worth €85M, Italian Media Report
Inter are set to switch from Socios.com to DigitialBits as their main shirt sponsor starting next season in a deal worth €85 million plus add-ons running until the end of the 2024-25 season.
This according to Italian football finance news outlet Calcio e Finanza, who report that the cryptocurrency company, currently the Nerazzurri’s sleeve sponsor, will replace Socios.com.
Last summer Inter parted ways with Pirelli as their shirt sponsor, with Socios.com coming in as their main shirt sponsor in a deal worth €16 million per season, whilst DigitalBits also signed on as their sleeve sponsor.
However, starting next season DigitalBits will take over from Socios.com as the front shirt sponsor of Inter’s matchday kits, taking the total value of their four-year partnership with the Nerazzurri to €85 million plus performance-related add-ons.
Meanwhile, Calcio e Finanza also reports that the Nerazzurri have dropped out of the ten highest-earning European clubs from sponsorship deals after Atletico Madrid signed a deal with cryptocurrency WhaleFin worth €42 million per season.