Inter CEO Alessandro Antonello believes that the Nerazzurri are putting themselves at the forefront among innovative football clubs with their new Digital Ecosystem.
Speaking during the launch of the Digital Ecosystem, Antonello gave his thoughts on how the new initiative will help the club to grow and modernize.
Inter have not been shy about exploring new sources of revenue and fan engagement utilizing technology and the internet, and President Steven Zhang recently gave an interview where he stressed exactly these things as key to securing the future of the club.
The Digital Ecosystem is the latest project launched by the Nerazzurri to ensure that they remain well-positioned in a football environment where innovation will be important to keeping up at the top level of the game.
The executive gave his thoughts on the new project, stating that” The new Digital Ecosystem represents an important further step in the growth of our club, which is once again confirmed to be at the highest levels in terms of innovation.”
He continued that “The new Digital Ecosystem, which the owners have invested in, is the result of over a year of design work.”
“It represents a milestone in the repositioning of our brand which, after the evolution of the visual identity of 2021, now allows us to redefine the digital experience for our fans and position ourselves as an even more innovative club,” he explained of the intentions of the project within the Nerazzurri’s broader aims.
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