The Italian CEO of electronics manufacturer Hisense has explained that they chose to partner with Inter due to the professionalism of the club, according to a report in the Italian media.
Speaking during the official welcoming of the partnership at San Siro on Friday evening, via FCInternews, Gianluca Di Pietro explained how a lot of thought went into the decision to take up a partnership with the Nerazzurri.
The clinching point for him though was the professionalism that is shown by Inter both on and off of the field.
“Being here for this reason involves a great emotion. At the same time, however, from today we have a great responsibility. It will be a challenge that we will carry on with great success.
“A lot of thinking went into this, which led us to choose Inter because of the great professionalism we encountered. The Nerazzurri is an ambitious company, like ours, and, moreover, it has one of the best fan bases in the world.”
The brand deal will lead to a huge amount more visibility within football for Hisense. Their logo will be visible on the LED advertising hoardings around the side of the pitch for Inter matches.
As well as that, the club will be using the Chinese companies’ products in all of their official locations. That also goes for the hospitality rooms at the San Siro, the HQ and the training centres.
