Inter Could Replace DigitalBits With “IM Inclusion” Campaign As Main Shirt Sponsor, Italian Media Report
Inter could replace current shirt sponsor DigitalBits with the logo for their “IM Inclusion” campaign should they drop the cryptocurrency company.
This according to today’s print edition of Milan-based newspaper Gazzetta dello Sport, via FCInterNews, who report that the initiative will be launched under the banner of CSR (“Corporate Social Responsibility”).
It is uncertain how much longer the DigitalBits logo will be displayed on the front of Inter’s matchday kit.
The Nerazzurri have already removed the logo from the training centre, club website, and the women’s and youth team kits, although it has remained on the front of the senior men’s team kit for all the fixtures going into the World Cup break.
This has been in response to continued nonpayment by the company of instalments owed on the 4-year €85 million deal.
According to the Gazzetta, it cannot be excluded that Inter will continue to play with the cryptocurrency company’s logo for some time into January, but it may not be long at all before the logo is dropped.
If Inter do decide to remove the logo from their shirts, a number of possibilities would be explored.
One of these would be the logo for the “IM Inclusion” campaign that the club intends to launch.
Inter are preparing to launch this initiative against all forms of discrimination, as part of their “Corporate Social Responsibility” aims.
The logo of the campaign could be displayed on the front of Inter’s matchday shirts, while it’s also possible that more detailed text promoting the campaign could be displayed.