The newly-announced shirt sponsorship deal with Paramount+ will be worth around €10 million to Inter Milan including all add-ons.
This is revealed by Italian news outlet Gazzetta.it.
Inter have officially confirmed that they have agreed a new main shirt sponsorship deal with streaming service Paramount+.
The deal will last until the end of the current season. In other words, the company’s logo will appear on the front of the Nerazzurri’s shirt in their final two matches of the campaign, tomorrow’s Serie A match against Torino and then the Champions League final against Man City.
Moreover, the Gazzetta report, the Paramount+ logo will be on the back of Inter’s matchday shirts next season.
Paramount+ Deal Worth €10M to Inter Milan
According to the Gazzetta, the total value of the deal for the Nerazzurri is €10 million. This includes both the end of the current season in which Paramount will be the team’s main shirt sponsor, and the back shirt sponsorship deal for next season.
For more than a month, Inter have been playing without a main shirt sponsor.
This came after the decision to remove the logo of cryptocurrency company DigitalBits. The Nerazzurri and Roma both removed the company’s logo due to issues with nonpayment of amounts owed this season.
However, the club had been in search of a shirt sponsor before the end of the season. This was particularly in view of the Champions League final, a lucrative sponsorship opportunity.
There had been one or two suggestions that Inter could put the logo of a charitable foundation on their shirt for the final. However, they have instead gone with Paramount Pictures.
Search For Main Shirt Sponsor For Next Season Ongoing
Whilst Paramount’s logo will remain next season according to the Gazzetta, it will be as a back shirt sponsor.
Inter’s search for a new main shirt sponsor for next campaign continues.
The Nerazzurri are reportedly seeking a new main sponsorship agreement worth at least €30 million.
Inter could benefit from the fact that they are in the Champions League final in talks. Reaching the summit of Europe’s top club competition will certainly benefit the Nerazzurri’s brand.