UEFA have taken an unusual step in allowing Inter Milan to play with the Paramount+ logo on their shirts in next weekend’s Champions League final against Man City.
As today’s print edition of Rome-based newspaper Corriere dello Sport reveal, via FCInterNews, this is because of the situation with DigitalBits.
It is all confirmed. Inter will play with the logo of Paramount+ on their shirts in their final two matches of the season.
This will, firstly, mean this evening’s Serie A clash with Torino. Then, much more high-profile, the upcoming Champions League final against Manchester City.
The Corriere report that Inter will earn €5 million from the partnership for the last two matches of this season.
Then, next season, Paramount+ will replace Lenovo as the Nerazzurri’s back shirt sponsorship. This will earn the club €4.5 million.
UEFA Allow Inter To Play With Paramount+ Logo Vs Man City Due To DigitalBits Situation
It hadn’t appeared entirely clear that Inter would be able to play with a company’s logo on their shirts in the Champions League final.
Normally, UEFA regulations don’t permit for a new paid sponsor on a shirt for a European match. Clubs must stick with the paid sponsor they’ve had since the beginning of the season.
There had been one or two suggestions that Inter could put the logo of a charitable foundation on their shirt for the final. This would fall within the regulations.
However, the Corriere reveal, UEFA have made an exception in Inter’s case.
For more than a month, Inter have been playing without a main shirt sponsor.
This came after the decision to remove the logo of cryptocurrency company DigitalBits. The Nerazzurri and Roma both removed the company’s logo due to issues with nonpayment of amounts owed this season.
According to the Corriere, UEFA have allowed Inter to switch to the Paramount+ logo for the final in reaction to this situation.
The Nerazzurri had a legitimate reason to abandon their previous sponsor. Therefore, they are permitted to switch to the new sponsor by UEFA.
