Paramount+ Could Become New Inter Milan Main Shirt Sponsor After Chelsea Setback

Paramount+ could become Inter Milan’s new main shirt sponsor after a failure to agree a deal with Chelsea.

This according to today’s print edition of Turin-based newspaper Tuttosport, via FCInterNews, who report that Premier League resistance to the streaming service sponsoring Chelsea could open the door for them to become the Nerazzurri’s main shirt sponsor next season.

Paramount+ had placed their logo on the front of Inter’s matchday shirts for the final two fixtures of the season.

This entailed the final Serie A match of the season against Torino, and, much more pertinently, the Champions League final.

The Nerazzurri’s participation in European club football’s biggest match meant that they were able to attract the significant money deal despite it being so late in the season. Paramount+ paid for the opportunity to be Inter’s main shirt sponsor against Man City.

This allowed the Nerazzurri to bring in shirt sponsorship cash despite the debacle of their deal with DigitalBits. The Nerazzurri and Roma both removed the company’s logo due to issues with nonpayment of amounts owed this season.

Paramount+ Could Become New Inter Main Shirt Sponsor After Chelsea Talks Fail

Paramount+’s logo will remain on Inter’s shirt next season, one way or another.

The streaming service’s deal with the Nerazzurri is such that they will become the new back shirt sponsor, replacing Lenovo.

However, Paramount+ could seek to alter the deal to have a more prominent placement. This is due to their failure to agree a deal with another European giant.

The streaming service had been in talks with Premier League club Chelsea.

However, those talks have failed. This is due to the English league’s decision not to allow a deal, nervous about angering their own broadcasting partners.

Accordingly, Paramount+ are in search of a big European club whose shirt they can place their logo on the front of next season. Inter would seem to be a logical choice, given the existing partnership.

Tuttosport report that Qatar Airways remain the favourite to become Inter’s new main shirt sponsor. However, Paramount+ are now in the race, the newspaper report.

Meanwhile, Turkish Airlines have already been linked as a possible replacement for DigitalBits during the past couple months.

The likes of LeoVegas, Binance, and Hisense have also been linked.