Glory, Money & Expanding Global Fanbase – What Inter Milan Are Fighting For In Supercoppa Italiana

Inter Milan have glory, money, and an expansion of their global reach to fight for in the Supercoppa Italiana this week.

This is highlighted in today’s print edition of Milan-based newspaper Gazzetta dello Sport, via FCInterNews.

On Friday, Inter begin their conquest of a third successive Supercoppa Italiana.

The format will be a little different this time, however. Rather than a one-off match, the Nerazzurri will face off against Lazio in a semifinal. Then, they could face Napoli or Fiorentina in a final.

The first and most obvious motivation for Inter is another trophy.

Whilst the Supercoppa may not have the prestige of a Serie A title, for example, there is no denying that in each of the past two seasons it felt like a big victory for Inter.

So naturally, the Nerazzurri will have no shortage of passion to defend their crown.

Glory, Money & Global Fanbase For Inter On The Line For Inter In Supercoppa Italiana

But there are other factors that would make a Supercoppa win important for Inter.

One is the matter of money. The winner of the competition will receive €8 million.

Around 20% of that would go to the squad in the form of bonuses – roughly €1.5 million spread between the players.

And the rest would certainly be useful off the pitch.

Inter’s financial restrictions are no big secret. So having extra cash for the transfer market would certainly be helpful for the team.

But other big teams in Italian football have financial issues of their own.

So there’s no doubt that Lazio, Napoli, and Fiorentina will also fight tooth and nail for that money.

Then there is the matter of expanding the global fanbase.

Inter are well aware of the importance of having a big fanbase not just in Italy, but around the world.

That has been a key aim of the club’s corporate strategy.

And the growing football market in the Middle East represents significant potential for expansion for a club like Inter.

Twelve months ago, the Nerazzurri beat city rivals AC Milan by an emphatic 3-0 scoreline in Riyadh. That victory certainly left a positive impression.

And if Inter can repeat it with a victory in this season’s edition of the Supercoppa, it could further cement their reputation among Saudi football fans.